Understand user needs, behaviors, motivations, and pain points.
      Insights Lead to Ideation
      Continue to Ideate, Hypothesize, and Explore
      We Begin to Apply Shape to Concepts
      Rough Ideas Lead to Wireframes
      Align Insights-Driven Concepts to Business Objectives
      We Map Our User’s Processes Through Service Blueprints: Who, What, When?
      We Identify Our Place in The Broader Ecosystem
      Map Content Across the Experience
      Build a Presence Across the Organization to Drive Adoption
      Launch, Test, Iterate
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Offerings Sub-page: IBM Garage Offering Page
Common Client Challenges
Industry-related Offerings
Predictive Search
      User Enablement
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